Make Your Website Visible on Google
Most websites fail on basic technical SEO. I audit, fix, and optimize the technical foundation - the stuff Google actually uses to rank your site.
Who This Is For
If Google cannot find, crawl, and understand your pages, even the best content will never rank. I fix the technical foundation that search engines actually use to evaluate your site.
- ✓Startups with new websites that need SEO from day one
- ✓Businesses whose websites aren't ranking despite good content
- ✓Companies seeing 'Discovered - currently not indexed' in Search Console
- ✓Agencies delivering technical SEO services to clients
- ✓Developers who need SEO expertise but don't have it in-house
Who This Isn't For
- ✗Content creation, copywriting, or blog post generation — I focus on technical infrastructure, not content
- ✗Link building, outreach, or off-page SEO campaigns
- ✗Paid advertising, Google Ads, or PPC management
- ✗Social media marketing or local SEO listing management
Development Process
From idea to deployment. Each phase has clear deliverables so you always know where we stand.
Technical SEO Audit
Week 1
I audit everything Google sees: Search Console data, crawl stats, index coverage, canonical URLs, structured data, sitemaps, robots.txt, and Core Web Vitals. Every issue is documented with impact priority.
Critical Fixes
Week 1-2
I fix the issues that block Google from indexing your content: crawl errors, 'Discovered - not indexed' pages, canonical conflicts, and broken structured data. These fixes unblock your existing content from appearing in search results.
SEO Implementation
Week 2
I implement schema markup (WebPage, Article, Organization, Person, FAQ, BreadcrumbList, Service), optimize metadata with keyword targeting, and improve internal linking structure for better crawl flow and page authority distribution.
Monitoring & Recommendations
Week 2+
Post-implementation monitoring ensures fixes stick. I track Search Console for new issues, monitor indexing coverage, and provide a roadmap for ongoing SEO improvements including content opportunities and architecture enhancements.
What's Included in Every Project
Every seo & technical website optimization project ships with these core components pre-architected.
Crawlability & Indexability
robots.txt, meta robots, canonical URLs, sitemap optimization, and internal linking structure. I ensure Google can find and index every page you want ranked.
Structured Data (JSON-LD)
WebPage, Article, Organization, Person, FAQ, BreadcrumbList, Service, Product, Review — implemented correctly for rich results and knowledge panels.
Meta Data Optimization
Title tags, meta descriptions, Open Graph, Twitter cards, and heading hierarchy optimized for both search engines and click-through rates.
Core Web Vitals
LCP, CLS, and INP optimization for the page experience ranking factor. Technical SEO includes speed — they are not separate services.
Site Architecture
Information architecture, URL structure, pillar/cluster content modeling, and internal link flow. How your pages connect matters as much as what they say.
Search Console & Monitoring
Ongoing index monitoring, coverage report analysis, manual action checks, and performance tracking. I do not disappear after implementation.
Why Custom Technical SEO Matters
SEO plugins and automated tools give generic recommendations. Custom technical SEO addresses your site's specific architecture, content, and competitive landscape.
Implementation, Not Just Recommendations
Most SEO audits list problems and expect your developer to fix them. I implement everything myself — structured data, redirects, meta tags, sitemaps, and architecture changes.
Built for Your Stack
Next.js SEO is different from WordPress SEO is different from Astro. I optimize based on your framework's strengths — SSR, SSG, ISR, or client-side rendering each need different approaches.
Architecture-Level Fixes
Plugins cannot fix duplicate content caused by URL parameters, pagination issues from poor API design, or crawl depth problems from bad navigation architecture. I fix the root cause, not the symptom.
Measured Impact, Not Vanity Metrics
I track indexing coverage, organic impressions, click-through rates, and keyword positions — not just 'SEO scores' that do not correlate with actual rankings.
Custom SEO vs Automated Tools
Yoast SEO, Rank Math, and automated audit tools provide useful starting points, but they cannot fix architecture-level issues or implement custom solutions for your specific tech stack.
| Custom Development | SEO Plugin / Automated Tool | |
|---|---|---|
| Structured data implementation | Custom JSON-LD for all relevant types, validated with Google Rich Results Test | Basic schema, limited types, often invalid |
| Crawl depth optimization | Architecture-level fix: navigation, internal links, silo structure | Crawl report only, no architectural changes |
| Indexability fixes | robots.txt, meta robots, canonical, URL parameter handling — all implemented | Reports issues, does not implement fixes |
| Framework-specific optimization | Optimized for Next.js SSR/SSG, WordPress, Astro, or your specific stack | Generic recommendations, ignores framework |
| Duplicate content resolution | Root cause analysis: URL params, pagination, WWW vs non-WWW, HTTP vs HTTPS | Basic canonical tag recommendation |
| Ongoing monitoring | Search Console + custom tracking, monthly reports, proactive alerts | One-time report, no follow-up |
| Implementation included | I write the code, deploy the changes, verify in production | Recommendations only — you implement |
| Competitive analysis | Keyword gaps, content opportunities, backlink profile comparison | No competitive context |
Already running an SEO plugin but not seeing rankings improve? The issue is likely architectural — and that is what I fix.
Get a Technical SEO AuditReal-World Experience
I've implemented technical SEO for SaaS platforms (ProfitPlate with SEO-first architecture from launch), migrated sites without losing rankings (CanvasInc WordPress to Next.js), and fixed Search Console indexing issues for multiple clients. Every site I build includes structured data, canonical URLs, and optimized sitemaps as standard.
What You'll Receive
Every project ships with these deliverables — no add-ons, no surprises.
Comprehensive analysis of crawlability, indexability, structured data, metadata, Core Web Vitals, internal linking, and competitive landscape. Prioritized by impact.
robots.txt, meta robots, canonical URLs, sitemap optimization, and URL parameter handling. Every page you want indexed gets indexed.
JSON-LD structured data for Organization, Person, WebPage, Article, FAQ, BreadcrumbList, Service, Product, and Review — validated with Google Rich Results Test.
Title tags, meta descriptions, Open Graph, and Twitter cards optimized for search visibility and social sharing click-through rates.
Internal linking restructure, URL hierarchy, pillar/cluster content modeling, and breadcrumb implementation for better crawl flow and authority distribution.
LCP, CLS, and INP optimization as part of the technical SEO package. Speed is an SEO factor — I treat it as such.
XML sitemap with correct priorities and change frequencies. robots.txt blocking non-indexable sections while allowing full crawl of content pages.
Search Console verified and configured. Index coverage monitoring, keyword tracking, and monthly progress reports with ongoing recommendations.
Tech Stack Rationale
Every technology is chosen for a reason — not just because it is popular.
JSON-LD Structured Data
Google's preferred structured data format. JSON-LD is injected via <script> tags without affecting visual rendering. It tells Google exactly what your content represents and enables rich results, knowledge panels, and enhanced SERP features.
Next.js SSR/SSG
Server-side rendering ensures Googlebot sees fully rendered HTML, not a blank JavaScript shell. Static generation pre-renders pages at build time for instant delivery. No other framework handles SEO-first architecture as naturally.
Google Search Console API
Programmatic access to index coverage, crawl stats, sitemap status, and performance data. I use this to monitor fixes, track new issues, and verify that implemented changes reflect in Google's index.
Screaming Frog + Custom Crawlers
Deep crawl analysis for broken links, redirect chains, duplicate content, missing metadata, and structural issues. Automated crawlers catch what manual review misses.
Schema.org Vocabulary
The industry-standard vocabulary for structured data. Every type, property, and relationship is documented and tested. I use only validated schema.org types that Google explicitly supports for rich results.
Common Mistakes to Avoid
I have seen the same patterns stall or kill promising projects. Here is what to avoid — and how I help you sidestep each one.
❌ Ignoring technical SEO and focusing only on content
Fix: Content cannot rank if Google cannot find or understand it. Fix crawlability, indexability, and structured data first — then invest in content.
❌ Using noindex by accident
Fix: WordPress, Webflow, and many CMS platforms add 'noindex' to staging sites or specific page types. Always check meta robots before publishing.
❌ Broken or missing canonical URLs
Fix: Every page needs a self-referencing canonical URL. Missing canonicals cause Google to guess which version of a page to index, often choosing the wrong one.
❌ Duplicate content from URL parameters
Fix: URL parameters (UTM tags, session IDs, sorting) create duplicate pages. Configure parameter handling in Search Console and use canonical URLs to consolidate signals.
❌ JavaScript-rendered content Googlebot cannot see
Fix: If your content loads client-side via JavaScript, Googlebot may not render it. Use SSR (Next.js), pre-rendering, or dynamic rendering for critical SEO content.
❌ Not monitoring Search Console after fixes
Fix: Technical SEO is not a one-time project. New pages, site updates, and third-party changes create new issues. Monthly Search Console reviews catch problems early.
Frequently asked questions
How is technical SEO different from content SEO?↓
Technical SEO is the foundation - making sure Google can find, crawl, and understand your pages. Without it, even great content won't rank. I fix the technical layer first. Content strategy comes after.
How long until I see results?↓
Technical fixes can show results within 2-6 weeks once Google re-crawls your site. Ranking improvements compound over time. I give you a realistic timeline based on your current situation.
What is structured data and why does it matter?↓
Structured data (JSON-LD) tells Google exactly what your content is about. It powers rich results, knowledge panels, and improved rankings. Every site I work on gets proper structured data.
Can you fix 'Discovered - currently not indexed' issues?↓
Yes. This usually means Google found your pages but chose not to index them due to quality, duplicate content, or technical issues. I diagnose and fix the root cause.
Related case studies
Both CanvasInc (WordPress to Next.js migration with full SEO preservation) and ProfitPlate (SEO-first architecture from launch) demonstrate how I integrate technical SEO into every project.
From the Blog
Deep dives into seo & technical website optimization — written while building real products.
Technical SEO Checklist for Next.js Websites
A comprehensive checklist of every technical SEO factor to verify when launching or auditing a Next.js website.
Read article →Structured Data & JSON-LD: A Complete Guide for Developers
How to implement structured data correctly — schema types, validation, testing tools, and common mistakes to avoid.
Read article →Building SEO Into Your Architecture: Lessons from ProfitPlate
How I built ProfitPlate with SEO-first architecture from day one — metadata, sitemaps, structured data, and static generation.
Read article →Build Your SEO Ecosystem
A successful seo & technical website optimization needs more than just one solution. These complementary services help you go further.
Website Speed Optimization
Core Web Vitals are an SEO ranking factor. Speed optimization and technical SEO go hand in hand.
View service →Website Redesign
SEO preservation during redesign is critical. I ensure your rankings survive and improve through the transition.
View service →E-Commerce Development
E-commerce SEO is unique: product pages, categories, filters, and reviews all need specialized technical SEO treatment.
View service →Resources & Tools
Use these free tools and guides to plan your seo & technical website optimization project before we talk.
Project Cost Calculator
Get a realistic estimate for your project based on platforms, features, and complexity.
Estimate your project →SaaS MVP Planning Wizard
Answer a few questions and get a personalised planning report with actionable next steps.
Start planning →Founder Resource Library
Comparison guides, checklists, and templates to help you make better technical decisions.
Browse resources →Related services
Ready to get started?
Tell me about your seo & technical website optimization project and I will get back to you within 4 hours with an honest assessment and a quote. You can also book a call if that is easier for your team.